About Us

Imbe is a South African born swimwear and resort wear brand. 'Imbe', derived from the Tshivenda word 'Imbelani' meaning to sing or praise, represents a celebration of African women's diversity and beauty. The brand's purpose is to empower women of all shapes and sizes to feel unapologetically good in swimwear and resort wear. Co-founded with Shudufhadzo Musida, Miss South Africa 2020 and a mental health advocate, alongside Colleen Murray, founder of sustainable swimwear brand Lily Label, and Thithi Nteta, a seasoned marketing and communications professional, Imbe seeks to redefine beauty standards and inspire confidence in women.

By offering a range of swimwear and resort wear produced locally through ethical manufacturing, Imbe ensures that women can make mindful choices when shopping online or in-store, allowing our customers to feel happy and positive when purchasing from Imbe.

#locallymade #womenowned

Faces behind the (Imbe) Magic

Shudufhadzo Musida

Co-Founder

Imbe is brainchild of Shudu, Imbe would not be here today had Shudu not dreamt it into existence. Her focus includes; enhancing the brand image and managing PR, fostering partnerships, boosting brand visibility, and collaborating closely with the Imbe team on day-to-day operations such as product development and marketing strategies. Shudu has a very hands on approach at Imbe, there isn't a single area she is not involved in. Any role that needs to filled, Shudu is there. And we so appreciate her for that!

@shudufhadzomusida

Colleen Murray

Co-Founder

Colleen is the lead creative at Imbe, and like Shudu, she also has a very hands on approach. Colleen is the glue that holds together all the day-to-day runnings of the business - a hard working entrepreneur. Colleen is involved in whatever needs doing, from operations to design, she has learnt to be a jack of all trades. This is Colleens' second swimwear venture. And we are so happy to have her onboard!

@colleen__murray

Thithi Nteta

Co-Founder

Thithi is our marketing, accounting and strategic business planning guide at Imbe. She is the cog in the ever growing Imbe machine. Thithi is a very successful (and busy) business women, so to have her as part of the Imbe team is quite an honour!

@travelgirlboss