imbe press and partnerships
Imbe proudly joined forces with 'Miss South Africa' by designing a swimwear range for their 'Crown Chasers' TV show, which aired on the 17th of July 2023, on SABC 3. This collaboration holds special significance as our co-founder, Shudufhadzo Musida, was crowned Miss South Africa 2020. It marked a poignant full-circle moment, highlighting the empowerment of women through a platform that resonates with our journey.
Our involvement in this celebration goes beyond mere sponsorship – it underscores the essence of providing women with the space to amplify their voices, celebrate their bodies, and embrace their femininity. The swimwear showcased in this episode is a product of conversations aimed at dismantling stereotypes and embracing the beauty of all body types.
Notably, the episode garnered over 500,000 viewers on the night it aired, a testament to the widespread impact of the celebration of women, their voices, and their diverse beauty. Imbe remains dedicated to redefining swimwear, offering a collection that embodies the spirit of empowerment, embracing every curve, and celebrating the beauty of women from all walks of life.
Imbe collaborated with Woolworths SA, for a pop-up in five major retail stores across South Africa. Those stores included: Sandton, V&A, Canal Walk, Menlyn, and Gateway. The pop-up began mid-September and ended December 31st 2023. The pop-up was our official launch and it was a wonderful opportunity for reach women across South Africa that love, and want to celebrate, their bodies.
Shudu appeared on Expresso to highlight Imbe's dynamic collaboration with Woolworths, featuring a captivating display of Imbe products showcased on diverse models, emphasising the origins of our partnership, the significance of representation, and the overarching vision of Imbe within the realm of inclusivity.
Imbe was featured in a printed copy of Drum magazine.
